The character of Ornellaia 2012, the seventh edition of Vendemmia d’Artista, was “L’incanto”. 
John Armleder was the artist chosen to interpret “L’Incanto”.

Born in 1948, John Armleder lives between Geneva and New York and he is regarded as one of the most important and influential Swiss artists of his generation. With his style and vocabulary, over the years he has created a universe of eclectic works, which range from painting to sculpture and performance art. A key element of his artistic research and creative process is analysis of the exhibition context where his works are located.

“When I tasted Ornellaia 2012 for the first time,” explains artist John Armleder, “I was transported in a dream. It was something unexpected and surprising. A unique moment. The image that I chose represents the surprise and pleasure that I felt; I would like people to relive these feelings directly. By revealing the label for the first time, this singular and exclusive experience will also become their own.”
In line with ‘Splash’, a recurring theme in the artist’s work, the project developed by John Armleder for Ornellaia 2012 are glass sculptures that represent the very moment of enchantment when the liquid leaves the bottle, captured in an instant and stopped forever in time. Like a cloak that wraps around us, the glass sculpture transforms the entire bottle and its contents into a work of art. The transparent glass sculptures, each unique because of the particular craft technique used, were created to have a different finish for each special format of Ornellaia: iridescent for the 100 double magnums, chrome-plated for the ten Imperials and gold leaf for the one Salmanazar.
Some of the large-format bottles of Vendemmia d’Artista “L’Incanto” were sold at the Sotheby’s auction held on 23 April 2015. The profits were donated to the 
Fondation Beyeler in Basel.