Beginning with the 2001 vintage, every format of Ornellaia is embossed with the name ORNELLAIA in relief on the base of the bottle.
Beginning with the 2011 vintage, Ornellaia adds a seal of authentication to all bottles. The seal contains information about each bottle, which is recorded in a database that can be accessed using the alphanumeric code displayed on the seal.
The seal of authentication provides a double layer of protection: it guarantees the origin and integrity of the bottle and clearly highlights any attempts to tamper with the wine.

The seal has a Bubble Tag™ made up of a transparent polymer that self-generates a random configuration of bubbles through a physical reaction. This constellation of bubbles is unique and acts as each bottle’s ID, like a digital fingerprint. The Bubble Tag™ is associated with an alphanumeric code and a QR code. 
Every bottle can be authenticated anytime and anywhere in the world by comparing the Bubble Tag™ on the seal with the tag on the website after inserting the alphanumeric code.